Earlier, the customers’ reviews were last in the list to influence the reputation of a particular brand. But in this day and age, it plays a crucial role in shaping a brand’s reputation. For instance, a customer will go through at least five to ten reviews online before buying a particular product or selecting it, among dozens of other similar brands. Here social media and certain online platforms help them. Hence, companies, especially those that are new in the race, need to make sure they receive more positive responses from their customers to maintain their brand reputation, simultaneously engaging more new customers.