To go online and sell their services and products across India, Indian small businesses have only one issue: investment, and working on low margins. They do not use technology to manage their business. In India, people are still using the diary or bahi khata system to manage incoming and outgoing payments, and most payments are outside banking records. The main objective of these businesses is to maximise returns while investing a very low amount in the company.
We have seen thousands of companies that have the ability to provide very good services and products, but they are not operating online. We have created professional business websites focusing on their category and made them visible across the internet through SEO and paid ads. We also use press releases to gain attention on Google.
Businesses have started receiving new orders and getting payments directly into their current accounts through payment gateways like Razorpay or Cashfree. We have suggested they use Zoho CRM and Zoho Books to manage records and invoices, and Zoho Expenses to manage day-to-day records. Zoho Payroll helps them pay salaries and wages. These are very cost-effective and almost free resources available online, but due to a lack of awareness, businesses are not going online. With simple training and support, a small company can get new orders and manage the whole business without wasting time.