When you want to sell products in India one of the biggest questions is which website is best for it,is it Amazon, Flipkart or Meesho? India’s e-commerce business is booming at a very high rate and due to this small scale retailers to leading brands, lots of people are already started selling their products online. In this present scenario it is a confusion for those people, even the traditional business man, which is the best website for selling things online in India?
Well there is no exact answer to these questions. Because every website has their own set of customers, fees, competition and profit potential,some people are doing business better with Amazon while others do it well with Meesho and Flipkart as well. It is dependent on what you are selling, how much you charge and to whom you want to sell it to.Some of the factors considered while choosing a website are, fees charged by website, reach of the website, profit potential, ease of selling.
Amazon: Best for Long-Term Brand Building
Amazon is the place for building a brand that will last a long time. When you sell things on Amazon India you can reach a lot of people not in big cities but also in smaller towns and even villages.This is really good if you want to build a brand that will be around for a time and maybe get bigger in the future.
One of the things about selling on Amazon is that people trust the site. People in India think that things they buy from Amazon are more reliable and safer to buy than things from websites. So when you sell on Amazon you can often charge a little money for your products than you would on other sites.
Amazon makes it easier for you to sell things with features like Fulfillment by Amazon which helps you keep track of your sales and advertise your products and a fast delivery system. All of these things are good for businesses and can help them grow faster. Recently Amazon stopped charging some fees for things that cost less, than Rs1000, which can really help sellers.
Amazon can be a hard place to sell things especially if you are just starting out. There are a lot of people selling things so it can be tough to stand out and it can cost a lot of money to advertise. Sometimes the rules can be frustrating. Some sellers have said that it can be hard to pay their bills on time because of the way Amazon does things.
Here are the best products to sell on Amazon
- Electronics
- Home & Kitchen
- Fashion
- Home & Dcor
- Beauty
- Branded products
Pros of selling on Amazon
- Customer trust
- High selling price on average
- Logistic support
- Seller tools
- Access to number of users nationally
Cons of selling on Amazon
- high competition on the platform
- complex commission structure
- Cost of advertising can be high
- Seller policies can be strict.
Amazon can be ideal for sellers who plan to grow a business long-term and want an established marketplace for building a brand over time. It is excellent for sellers who wish to create their own brands and sell their products over a period of time.
Flipkart: Best for Fast-Moving Indian Markets
Flipkart- the best marketplace for moving Indian markets
Flipkart has become one of the dominant online sellers in India, it dominates on most items such as mobiles phones, Fashion, home appliances and various low-cost products. They have various festive campaigns which include Big Billion Day which see high volumes in the sales across all product ranges.
For sellers wanting a good number of sale and have items suitable for mass buyers Flipkart may be the right platform. Compared to amazon Flipkart has lower commission rates, simpler dashboards to work with. They mainly cater to a large amount of Indian customers who want products with less price.
Here are the best products to sell on Flipkart.
- Accessories
- Fashion products
- Footwear
- home appliances
- low cost electronics
- daily utility product
Pros of selling on Flipkart
- caters to a specific niche of Indian sellers
- Festive season campaigns create more sales
- User-friendly for beginners
- Low-cost products perform better than on other marketplaces
Cons of selling on Flipkart
- Discount-focused competition is high.
- Margins might be low on some products
- The return process could be tricky at times.
Flipkart will be ideal for sellers focusing on a high-volume sales, with competitive pricing of their products. They would also suit those people who want to sale large volumes and don’t mind competing on price with sellers all around the country.
Meesho: Best for Beginners and Budget Sellers
Meesho- the best for beginners and low-budget sellers.
Meesho is unique to other marketplaces in the fact that sellers pay zero percent commission on their sales, with an easy, risk-free entry for sellers who can not afford to pay for advertising or are not experts in e-commerce. The typical users are those looking for bargains and it includes everything from clothing, women-wears, low cost accessories etc. Meesho has presence all over tier 2, tier 3 cities as well. For most, the first time shopping experience of e-commerce is through Meesho.
The best products to sell on Meesho would include:-
- Sarees
- Women’s clothing
- artificial jewelry
- Home organizers
- Low-cost accessories
- daily utility items
Pros of selling on Meesho
- no commission fees
- easy for beginners and no prior technical skill required
- low investment
- large reach in rural parts of the country.
Cons of selling on Meesho
- Low price-points and thinner profit margins
- Fashion products faces high competition.
- caters to the low class Indian buyers.
Meesho will work best for first-time sellers who want to learn and test out products in the market at little or no cost, they would suit the traders who wants to make large quantities of sales at low profit points.
Conclusion
Amazon will be best if you plan to create a premium brand, which has good chances of long-term potential. The logistics, support tools and access to buyers are what the sellers will be offered. However for mass buyers in India Flipkart can offer more sales especially on festivals.
For beginners with a small amount of cash they can start on Meesho as it requires the smallest initial investment and offers a risk free selling environment. Many of the large sellers in India often list their products in all three of the marketplaces and optimize it to create profit across all and a better business.
One must understand his/her product, where and in what conditions it will have a better chance and more sale, like if it is a premium product a kitchen utensil say, a premium brand for that category might perform better on Amazon, whereas it might be worth it to list low-cost items such as accessories onMeesho or Flipkart, where competition is less at least in those specific category of items.
